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Journal

Strategy, insights, and thinking from the Eryx & Co. team.

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StrategyMar 2026
The No-Call Agency Model: Why We Built Eryx & Co. Without Discovery Calls

The standard agency process is broken. Two-week proposals, 45-minute discovery calls, vague timelines. We built something different — and the results proved us right.

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Why Most Google Ads Campaigns Fail in the First 30 Days
Paid AdsMar 2026
Why Most Google Ads Campaigns Fail in the First 30 Days

Most brands launch with wrong structure, wrong bidding, and no patience. Here's what we've learned from managing millions in spend.

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The Instagram Algorithm in 2026: What Actually Works
Social MediaFeb 2026
The Instagram Algorithm in 2026: What Actually Works

Engagement bait is dead. Reach has shifted. A data-backed breakdown of what's driving organic growth right now.

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Content Strategy vs. Content Marketing: Know the Difference
ContentFeb 2026
Content Strategy vs. Content Marketing: Know the Difference

Most businesses confuse the two and waste months creating content that goes nowhere.

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Your Brand Isn't Your Logo. Here's What It Actually Is.
BrandingJan 2026
Your Brand Isn't Your Logo. Here's What It Actually Is.

A rebrand rarely fixes the problem. We break down what brand identity really means.

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Meta Ads in 2026: How to Build a Full-Funnel Campaign
Paid AdsJan 2026
Meta Ads in 2026: How to Build a Full-Funnel Campaign

The days of one-ad, one-audience are over. How we structure Meta campaigns for brands doing $50k–$500k/month.

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